From the Desk of:
Dear Frustrated Marketer,
Most if not all people know what Youtube is. It’s probably the most popular site for watching, uploading, and sharing videos. Currently, Youtube has more than 1 billion users, so that means there’s a lot of people accessing the site and watching the videos in it.
Unsurprisingly, since a lot of people access Youtube to watch videos, there are also a lot of people who advertise on Youtube. It’s common nowadays to see a short ad or commercial before you finally get to the video that you want to watch.
Now you might be thinking: how about if you advertise your business on Youtube?
You’d surely be able to reach out to more people and promote the product or the service that you’re offering. Which would then equal to getting traffic to your site.
More traffic for your site means more sales, and more sales means more income. It does sound very enticing, right?
You then go ahead and get yourself into the Youtube advertising program, only to learn that you’d have to pay a certain amount of money to get people to view your ads.
It looks as if you’d actually lose money than make more just to get people to go to your site.
At this point you wonder, “Is there actually any way to advertise on Youtube without actually spending so much?”
The answer is YES.